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The following is an overview of several common types of presentations and their purpose. Each presentation type requires a specific organization technique to assure they are understood and remembered by the audience. The suggested organizational structure is also provided.

1. Informative

Keep an informative presentation brief and to the point. Stick to the facts and avoid complicated information. Choose one of the following organizational structures for an informative presentation:

Explains when things should happen

Works best with visual people or people who can see the overall organization or sequence of events

Use words like first, second, third, to list order

Explains where things should happen

Works best with people who understand the group or area you are talking about

Use words like Region 1, 2, 3, or 4 to explain order

Explains how things should happen

Works best with people who understand the relationship between events

Use phrases like Because of “dotdotdot”, we now have to “dotdotdot”

Simply list items in their order of importance

Works best with people who are accustomed to breaking down complex data into components in order to digest the material

2. Instructional

Your purpose in an instructional presentation is to give specific directions or orders. Your presentation will probably be a bit longer, because it has to cover your topic thoroughly. In an instructional presentation, your listeners should come away with new knowledge or a new skill.

Explain why the information or skill is valuable to the audience

Explain the learning objectives of the instructional program

Demonstrate the process if it involves something in which the audience will later participate using the following method

Demonstrate it first without comment

Demonstrate it again with a brief explanation

Demonstrate it a third time, step-by-step, with an explanation

Have the participants practice the skill

Provide participants the opportunity to ask questions, give, and receive feedback from you and their peers

Connect the learning to actual use

Have participants verbally state how they will use it

3. Arousing

Your purpose in an arousing presentation is to make people think about a certain problem or situation. You want to arouse the audience’s emotions and intellect so that they will be receptive to your point of view. Use vivid language in an arousing presentation-- project sincerity and enthusiasm.

Gain attention with a story that illustrates (and sometimes exaggerates) the problem

Show the need to solve the problem and illustrate it with an example that is general or commonplace

Describe your solution for a satisfactory resolution to the problem

Compare/contrast the two worlds with the problem solved and unsolved

Call the audience to action to help solve the problem

Give the audience a directive that is clear, easy, and immediate

4. Persuasive

Your purpose in a persuasive presentation is to convince your listeners to accept your proposal. A convincing persuasive presentation offers a solution to a controversy, dispute, or problem. To succeed with a persuasive presentation, you must present sufficient logic, evidence, and emotion to sway the audience to your viewpoint.

Create a great introduction because a persuasive presentation introduction must accomplish the following:

Seize the audiences attention

Disclose the problem or needs that your product or service will satisfy

Tantalize the audience by describing the advantages of solving the problem or need

Create a desire for the audience to agree with you by describing exactly how your product or service with fill their real needs

Close your persuasive presentation with a call to action

Ask for the order

Ask for the decision that you want to be made

Ask for the course of action that you want to be followed

5. Decision-making

Your purpose in a decision-making presentation is to move your audience to take your suggested action. A decision-making presentation presents ideas, suggestions, and arguments strongly enough to persuade an audience to carry out your requests. In a decision-making presentation, you must tell the audience what to do and how to do it. You should also let them know what will happen if the don’t do what you ask.

Gain attention with a story that illustrates the problem

Show the need to solve the problem and illustrate it with an example that is general or commonplace

Describe your solution to bring a satisfactory resolution to the problem

Compare/contrast the two worlds with the problem solved and unsolved

Call the audience to action to help solve the problem and give them a way to be part of the solution